Pay per Click

Pay-per-click marketing is an internet advertising model in which advertisers pay PPC (pay-per-click) providers only when their ad is clicked. Major PPC providers include Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter -- Home Partners is experienced in working with all three.  

Pay-per-click marketing is an effective marketing strategy for companies that offer more than one good/service, or for companies whose industry is very competitive. Home Partners has experience providing pay-per-click services to a diverse range of clients, including appliance repair and HVAC repair companies, roofing companies, furniture manufacturers, network infrastructure installers, and granite suppliers. Home Partners provides PPC services to both local and national businesses. 

Within the major PPC systems, there are two major networks in which pay-per-click ads can appear: 

Search Network: Pay-per-click ads in the search network appear when a potential customer uses a search engine to search for your product or service. Using the search network can be useful for targeting more specified or obscure search terms that are difficult to advertise for organically. These ads are what you see at the top and right sidebars of Google, Bing, and Yahoo search engine results -- they can dramatically increase the web presence of your business, and because of the targeted nature of each of these ads, they typically yield higher conversion rates than organic click-throughs. 

Content Network: Content Network ads are, in essence, PPC ads that appear everywhere else but on search engine results. They appear on web sites on which Google AdSense is installed (Google compensates webmasters for installing this on their web sites) and also in GMail and other services. Given the information input into various search engine services (searches, mail services, chat services, storage, and so forth), PPC providers are capable of mining information on users that allows them to provide targeted ads to potential customers. For example, if I'm writing an e-mail about moving to another state, Google may provide an ad about moving services, new jobs in the area, realtor services and so forth. 

PPC marketing is very complex, and it can be difficult to generate an effective PPC campaign without extensive experience with PPC marketing strategies. In order to achieve PPC success, your ad needs to be informative, eye-catching and relevant, showing up only for the right keywords. Home Partners is experienced in working with all major PPC providers and for creating ads for a variety of different products and services. Unlike other major PPC services, Home Partners will constantly monitor and improve the performance of your PPC campaign, testing new ad copies and facilitating any planned expansion of provided goods and services. We will also work with you to advertise any seasonal specials you may provide. 

Feel free to give us a call at 678-391-9136 with any questions you may have -- we would love to be your PPC specialist or full service marketing provider. 

Home Partners: Atlanta Marketing set-up, maintain, track and analyze Atlanta Internet pay-per-click (PPC), or paid search advertising campaigns simply, affordably and comprehensively in major search engines such as Google®, Yahoo!, and MSN.

PPC allows businesses to have a link to their Web site featured when a user searches a specific keyword which the marketer specifies. The business pays a small fee per click. The ad and link are placed on the top row panel and left column panel of the search page.

Home Partners utilizes Search Engine Optimization to support and lower the cost of pay per click campaigns.

Home Partners uses our expertise technology and ROI-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produce leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site.

When a local consumer clicks on an ad and goes to the Web site, Home Partners can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads. We can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site... and Home Partners can record prospects calls to your business to ensure telephone inquiries are handled effectively.

Note:  43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book.